October 14, 2026
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Author: Hector Barajas

Hector Barajas is a communications strategist who advises companies, associations, and campaigns on public affairs and policy issues. He is the founder of Amplify360 Inc., a strategic communications firm, and a frequent commentator on politics, legislation, and Latino issues in English and Spanish-language media.

Scarcity, Not Landlords, is Driving California’s Rent Crisis

January 19, 2026   2:45 pmJanuary 19, 2026   2:45 pm
California’s rent debate is often reduced to a simple story: tenants are hurting, and landlords are to blame. That narrative may be easy to repeat, but it overlooks some of the real causes of high rents. I have spent almost...
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Grieving Parents and City Leaders Press Sacramento to Act on Deadly Street Racing

January 14, 2026   4:00 amJanuary 14, 2026   4:01 am
The 2026 legislative session began with grieving families and local elected officials standing in the Capitol, describing lives lost to street racing and street takeovers. What remains uncertain is whether the Legislature will take meaningful action to stop the next...
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California’s Higher Gas Prices Are a Policy Choice, Not an Accident

January 7, 2026   2:55 amJanuary 7, 2026   8:29 am
Before the end of the year, the California Independent Petroleum Association sent a blunt message to the California Energy Commission: California’s oil industry is approaching a breaking point, and state inaction risks higher gas prices, supply disruptions, and deeper economic...
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Americans Haven’t Stopped Caring – They’ve Stopped Trusting

January 5, 2026   4:30 amJanuary 5, 2026   4:31 am
Most analyses of declining charitable giving focus on household balance sheets. Inflation fatigue, higher interest rates, student loan repayments, childcare costs, and lingering uncertainty all matter. James Pollard and Linley Sanders, with the Associated Press, capture that reality clearly: many...
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This Christmas, ‘Merry Christmas’ Came Back

December 27, 2025   3:55 amDecember 27, 2025   3:56 am
This Christmas felt different. Not louder. Not flashier. Just more normal. For the first time in a few years, it felt okay to say “Merry Christmas” again. Not whispered. Not followed by an apology. Just said plainly, often, to strangers....
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California Spent $460 Million on a 911 System That Doesn’t Work

December 9, 2025   2:45 amDecember 9, 2025   2:46 am
Californians were promised a modern 911 system that would save lives. Instead, after six years and roughly $460 million, the state has delivered a system that doesn’t work.  I remember sitting in Senator Shannon Grove’s office as the Senate Caucus...
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California’s Poverty Machine Manages Misery Instead of Solving It

October 31, 2025   10:10 amOctober 31, 2025   10:10 am
Something is broken in California. As the federal shutdown threatens to cut off food assistance for 5.5 million residents, we’re once again reminded that our state, the world’s fourth-largest economy (or 5th), is a symbol of wealth and a portrait...
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