Group of California State Capitol Advocates Publish California Lobbying Manual

Kendall-Hunt Publishing Company has just released the “California Lobbying Manual,” a collaborative effort among leading government relations professionals at the State Capitol.

There are 58 authors of the Lobbying Manual, which is just over 500 pages in length with 95 chapters.

“This book is our second edition on lobbying in California, but we doubled the size of the manual and added 17 new chapter authors,” Micheli said. The book is intended to be a comprehensive manual of lobbying in this state, according to Micheli.

The book can be purchased at this webpage. The proceeds from the sale of the book will go to the Capitol Fellows Program.

The following are the contents of the California Lobbying Manual:

Section I. Getting Started as a Lobbyist

Chapter 1            Overview of the Lobbying Profession Chris Micheli

Chapter 2             Who Qualifies as a Lobbyist? And What Does that Mean? Diane Fishburn and Lacey Keys
Chapter 3             FPPC Compliance for Lobbyists Thomas Hiltachk and Sarah Lang
Chapter 4             Types of Lobbyists and Their Clients Mark Smith
Chapter 5             Educating Lobbyists Ray LeBov and Chris Micheli
Chapter 6             Finding a Job in the Lobbying Field Chris Micheli

Chapter 7             Placement Agents and the PRA Chris Micheli

Chapter 8             Lobbyist Exemptions Chris Micheli

Chapter 9             Lobbyist Prohibitions Chris Micheli

Chapter 10          Revolving Door Limitations Chris Micheli

Chapter 11          When Does the 1-Year Revolving Door Begin and End? Chris Micheli

Chapter 12          Executive Branch Officials and Revolving Door Prohibition Chris Micheli

Chapter 13          Legislative Code of Ethics Chris Micheli

Section II. Types of Lobbying

Chapter 14          Lobbying the Legislature Mike Belote
Chapter 15          Government Procurement Lobbying Rob Grossglauser and Chris Micheli
Chapter 16          State Budget Lobbying Diane Cummins

Chapter 17          Regulatory Agency Lobbying Chris Micheli
Chapter 18          Legislative Coalition and Grassroots Mobilization Efforts Mike Madrid
Chapter 19          Nonprofit State Legislative and Regulatory Advocacy Jennifer Fearing

Chapter 20          Grassroots Lobbying Chris Micheli

Chapter 21          Legislative Versus Regulatory Lobbying Chris Micheli

Chapter 22          Budget Advocacy – A Different Form of Lobbying? Chris Micheli

Section III. The Business of Lobbying

Chapter 23          How to Open Your Own Small Firm Erin Niemela
Chapter 24          Running a Successful Lobbying Firm Aaron Read
Chapter 25          Small, Boutique Lobbying Firms – Specialized, Personalized Gavin McHugh, Shari McHugh, Dawn Koepke and Naomi Padron 

Chapter 26          Getting and Retaining Clients John Latimer

Chapter 27          Lobbying in a California Firm Terry McHale

Chapter 28          Exploring the Lobbyist-Client Relationship Ray LeBov and Chris Micheli

Chapter 29          Tips for Hiring a Lobbyist Ray LeBov and Chris Micheli

Chapter 30          The Business of Lobbying Chris Micheli

Chapter 31          Managing Client Expectations Chris Micheli and Ray LeBov

Section IV. The Mechanics of Lobbying

Chapter 32          Best Practices for Lobbying Cassie Gilson
Chapter 33          General Rules of Lobbying Ray LeBov and Chris Micheli

Chapter 34          Ethics Rules for the Lobbying Profession Tom Hiltachk, Chris Micheli and Charles H. Bell
Chapter 35          Writing Effective Advocacy Letters Chris Micheli
Chapter 36          Providing Effective Committee Testimony Chris Micheli
Chapter 37          Finding the Right Bill Author for Your Bill Ray LeBov
Chapter 38          Negotiating Legislative Amendments Margaret Gladstein
Chapter 39          Lobbying Bill Referrals Chris Micheli
Chapter 40          Lobbying Bills in Committee Laura Curtis, Robert Moutrie and Chris Micheli

Chapter 41          Tips for Effective Meetings with State Officials and Staff Andrew Antwih and Chris Micheli
Chapter 42          Tracking and Analyzing California Legislation and Regulations Chris Micheli
Chapter 43          Lobbying Elected Officials: Suggestions for Success Marty Block and Chris Micheli
Chapter 44          Effective Lobbying in the Rulemaking Process Anthony Samson
Chapter 45          Developing Strategy and Tactics to Implement Your Lobbying Goals Ray LeBov and Chris Micheli

Chapter 46          Lobbying Bills on the Floors Robert Moutrie, Laura Curtis and Chris Micheli

Chapter 47          The Use of Floor Alerts Chris Micheli

Chapter 48          Pitching Projects for Budget Funding Chris Micheli

Chapter 49          Common Mistakes Made by Lobbyists Ray LeBov and Chris Micheli

Chapter 50          Suggestions for Effective Lobbying Ray LeBov and Chris Micheli

Chapter 51          Insights on the APA Process Chris Micheli

Chapter 52          Obstacles Faced in the Legislative Process Chris Micheli

Chapter 53          Influences That Shape Legislation Chris Micheli

Chapter 54          Stages of the Lobbying Process Ray LeBov and Chris Micheli

Chapter 55          An Introduction to Sponsored Bills Chris Micheli

Chapter 56          Sponsoring a Bill Ray LeBov and Chris Micheli

Chapter 57          Securing Gubernatorial Signatures and Vetoes and Confirming Gubernatorial Appointments Chris Kahn
Chapter 58          End-of-Session Plays and Pitfalls Dennis Loper
Chapter 59          Getting Your Client to Take a Position Kirstin Kolpitcke

Chapter 60          Lobbying State Agencies Chris Micheli

Section V. Specialized Areas of Lobbying

Chapter 61          Lobbying at the Public Utilities Commission Carolyn Veal-Hunter
Chapter 62          Navigating the Coastal Commission: A Guide to Effective Communications Susan McCabe
Chapter 63          Advocacy before the California Transportation Commission Robert Naylor 

Section VI. Lobbying Support

Chapter 64          Lobbying Support Services Anne Kelly
Chapter 65          Policy Analysis in the Legislative Process Thomas Nussbaum
Chapter 66          Forming and Running Successful Lobbying Coalitions Jeanne Cain
Chapter 67          Statutory Interpretation and Legislative Intent Research for Lobbyists Chris Micheli
Chapter 68          Resources for Lobbyists Ray LeBov and Chris Micheli

Chapter 69          Lobbyists and Communications Professional in Advocacy – A Critical Partnership Jessyca Sheehan and Denise Davis

Chapter 70          Roles of the Media in the Legislative Process Chris Micheli

Chapter 71          What Lobbyists Should Know About Drafting Bills and Amendments Chris Micheli

Chapter 72          The Modern Advocate and Social Media Russell Lowery and Jarhett Blonien

Chapter 73          Managing a Successful Government Affairs Program Chris Micheli

Chapter 74          Citizen Advocacy: Telling Electeds What They Need to Hear Rand Martin

Chapter 75          Using Policy Analysis in Lobbying Efforts Loren Kaye

Section VII. Working with Lobbyists and Working as a Lobbyist

Chapter 76          Managing a Political Action Committee Marty Wilson
Chapter 77          Working as an Association Lobbyist and Managing Contract Lobbyists Katherine Pettibone
Chapter 78          Working as a State Agency Lobbyist Ben Turner

Chapter 79          Working as an In-House Lobbyist Martha Miller
Chapter 80          Working as a Labor Union Lobbyist Caitlin Vega
Chapter 81          Lobbying Sacramento from a Local Government Perspective Michael Turner

Chapter 82          Working as a Tribal Lobbyist Paula Treat

Section VIII. Practical Lobbying Tips

Chapter 83          Practical Tips for Working with Legislative Staff Chris Micheli

Chapter 84          Practical Tips for Working with Committee Staff Chris Micheli

Chapter 85          Practical Tips for Working with Governor’s Office Legislative Unit Chris Micheli

Chapter 86          Practical Tips for Working with Executive Branch Agency Staff Chris Micheli

Chapter 87          Practical Tips for Working on Legislation with Department of Finance Staff Chris Micheli

Chapter 88          Practical Tips for Working with the Office of Legislative Counsel Chris Micheli

Section IX. Alternatives to Lobbying

Chapter 89          Use of Ballot Measures in Lobbying Brandon Castillo
Chapter 90          Legislative Power: Challenging Statutes in the Courts Jon Coupal

                Chapter 91          The Strategic Use of Ballot Measures in California Jim DeBoo and Anthony York

Section X. Making the Transition to Lobbying

                Chapter 92          Making the Transition from Legislator to Lobbyist Kristen Olsen-Cate

                Chapter 93          Making the Transition from Executive Branch Staff to Lobbyist Melanie Perron

                Chapter 94          Making the Transition from Lawyer to Lobbyist Ashley Hoffman

                Chapter 95          Making the Transition from Legislative Staff to Lobbyist Dylan Hoffman