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Assemblywoman Cristina Garcia. (Photo: Kevin Sanders for California Globe)

New Bill Requires Identifying Retouched Images

AB 613 applies to social media platforms

By Chris Micheli, February 13, 2021 8:42 am

On February 12, Assemblywoman Cristina Garcia (D-Bell Gardens) introduced Assembly Bill 613 related to social media requiring social media platforms to place text or marking within or adjacent to retouched images that have been posted on the platform for promotional or commercial purposes, and specify how that retouched image was altered.

AB 613 would add Chapter 7 (commencing with Section 17950) to Part 3 of Division 7 of the Business and Professions Code. Chapter 7 would be titled “Retouched Promotional Images.”

This proposed statute would define the terms “retouched image,” “social media platform,” and “tag.” Retouched image would be a depiction of a real person that has their body’s appearance altered to narrow or thicken their figure or remove marks or blemishes on their skin. Social media platform includes an online service, application or website. Tag means a text or distinct marking on the picture.

AB 613 would require a social media platform to place a tag on a retouched image that has been posted on the social media platform for promotional or commercial purposes. In addition, a tag placed would be required to specify the manner in which the retouched image has been altered from the original depiction of a real person.

The bill is anticipated to receive its first policy committee hearing in late March.

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8 thoughts on “New Bill Requires Identifying Retouched Images

  1. California is in deep deep trouble with hundreds of huge problems and this is at the top of Asm Cristina Garcia’s list of what needs to be addressed? Wow.

  2. Exactly, Show and Tell!
    I would also like to add, legislating transparency and truth on social media is like asking a politician to be honest and transparent! Good Luck with that, Assembly member, Garcia.

    Common sense is free!

  3. Hey, Garcia, when are you gonna come down hard and fast on all this sidewalk chalk that the kids are playing with??? I mean, jeeze, it may not be everywhere yet, but it’s just a matter of time! Doncha think you should nip this in the bud? It’s a P-R-E-S-S-I-N-G issue for our state!!!

  4. Would this include the photoshopped images used as “evidence” in the unconstitutional sham trial of President Donald J. Trump? Inquiring minds want to know.

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