Governor Newsom announces free diapers for all new parents. (Photo: gov.ca.gov)
Gavin Newsom’s Free Diaper Program Already is a $77 Million Nonprofit
Why is the Newsom administration doing its business through nonprofits?
By Katy Grimes, July 20, 2026 5:42 am
We are re-running this article from May 9 about Gov. Gavin Newsom’s bizarre diaper deal with the $77 million “nonprofit” Baby2Baby, a “nonprofit” whose CEO sits on the board of a charity started by Gov. Newsom’s wife, the First Partner. The Globe was the only news outlet to point out that this shady and totally unnecessary deal was going to a well-funded nonprofit worth $77 MILLION.
Read on and refresh your memory. We learn now that Gov. Gavin Newsom dropped the diaper contract Friday night after 5pm, very quietly (more on that below).
Here is the diaper story:
HUGE NEWS: California just became the FIRST state in America to provide FREE DIAPERS to all new parents.
Launching this summer.
Since I became Governor, we have made preschool FREE, school meals FREE, and expanded paid family leave.
Stop talking about lowering costs for… pic.twitter.com/2x919TdH24
— Gavin Newsom (@GavinNewsom) May 8, 2026
“Why is the Newsom administration doing its business through nonprofits?” I rhetorically asked on X Friday evening. My question was in response to yet another nonprofit California Governor Gavin Newsom and the First Partner are promoting with taxpayer funding – and this one gives away free diapers. Isn’t that precious?
HUGE NEWS: California just became the FIRST state in America to provide FREE DIAPERS to all new parents. Launching this summer.
Since I became Governor, we have made preschool FREE, school meals FREE, and expanded paid family leave. Stop talking about lowering costs for families — DO IT!
What was Newsom on when he wrote that X post?
This latest grift of diapers is taxpayer funded, not “free,” nor is the preschool, school meals, or expanded paid family leave “free.”
This latest will give 400 diapers per newborn at discharge from participating hospitals. It should be noted that this “free” diaper program will provide diapers for illegal immigrants, as well.
Not all women delivering a baby need free diapers for a year. And if the governor was sincere about wanting to provide free diapers to women who need the financial assistance, he could eliminate a lot of bureaucracy and provide coupons to the mothers.
Gavin Newsom isn’t just giving away free diapers, he’s helping fund, at taxpayer expense, Baby2Baby whose mission says it “provides children in need with diapers, clothing and all the basic necessities that every child deserves.”
And notably, one of Baby2Baby’s Co-CEOs, Norah Weinstein, sits on the board of the First Partner’s California Partners Project. “Kelly Sawyer Patricof and Norah Weinstein are the Co-CEOs of Baby2Baby,” their website says.
The Financials for BABY2BABY show that this nonprofit is doing better than most California businesses.
Total revenue: $77,674,033
Total giving: $29,014,364
Total assets: $75,266,771
So why does the state of California need to send taxpayer funding to Baby2Baby? They are doing just fine financially.
“California is taking on the cost of raising a family head-on — delivering free school meals, making preschool free for every four-year-old, expanding after-school programs, and now making sure parents leave the hospital with the basics their newborn needs. Every baby born in California deserves a healthy start in life – and that means making sure parents have the basics they need from day one.”
Beginning this summer, every newborn delivered in a participating California hospital will receive 400 diapers at no cost to the family. Hospitals will provide diapers to families at the time of discharge, ensuring parents leave the hospital with an immediate supply of high-quality diapers tailored to newborn needs.
The goal of the program is to ease financial strain for families, reduce difficult trade-offs between diapers and other essentials, and support infant health by helping parents maintain an adequate supply of clean diapers.”
This is reminiscent of Newsom’s odious $1.5 billion in Covid mask deal with Chinese electric bus maker BYD… everyone gets free masks…
Now he wants to give free diapers to every baby leaving the hospital.
“Through Baby2Baby’s existing statewide partnerships with hospitals, community-based organizations, and Welcome Baby programs, Baby2Baby will manage diaper procurement, warehousing, and hospital distribution of the Golden State Start program, providing diapers for newborns in all regions of the state.”
Hospitals already send new mothers home with some free diapers, donated by Pampers or Huggies.
And if Gov. Newsom was not running a new $20 million grift through a $77 million “nonprofit,” the state could just provide coupons for free diapers to new mothers. But then money couldn’t be disappeared into a nonprofit, or co-mingled, or diverted.
Baby2Baby sounds like one giant grift. It is not necessary. It’s not as if there is or has been a shortage of diapers. So why recreate the wheel? Why not buy diapers and send them to poor mothers? Instead, Baby2Baby manufactures their own diapers in Mexico.
They provide the “free” diapers, which are substandard to what is available at Walmart. Mom can buy 96 Huggies diapers for $24.97 today at Walmart.
Mom can buy 222 diapers at Costco for her 3-6 month old for $39:
California welfare recipients receive some of the most generous “benefits” in the nation. CalWORKS already provides a subsidy for diapers. And local diaper banks often provide free monthly diapers to families on Medi-Cal, CalWORKs, or CalFresh.
Around 400,000 to 402,000 babies are born in California each year. If each new baby received 400 diapers, that’s 160,000,000 diapers. I thought the left was concerned about diapers in the landfills.
Newsom’s administration is partnering with Baby2Baby with approximately $20 million in state funds to provide more free diapers. Why?
$20 Million is nearly one-quarter of Baby2Baby’s current revenues. That’s quite an additional boost of taxpayer funding to this well-established non-profit, which already receives 87.4% of its funding from the public.
Baby2Baby reports total assets of $75,266,771:
These are Baby2Baby’s “Functional Expenses:” Office expenses $2M, Occupancy $2M, Travel $157,500, Conferences $150,500, Miscellaneous $161,303 – these are some rich expenses.
Baby2Baby has 14 employees making more than $100,000 annually in compensation including the Head of Warehouse operations:
The Board of Directors of Baby2Baby is a Who’sWho of Hollywood, as is the list of Angels below:
Baby2Baby was founded in 2011, the year Gov. Jerry Brown assumed his 3rd term as governor, John Chiang was Controller, and Kamala Harris was Attorney General.
Even in their first years, Baby2Baby had $3.9 in revenue, and received $634,461 in government grants:
Functional expenses of $910,000 in year one:
More bank fees $29,000, than baby expenses $19,000?
Gavin Newsom got what he wanted from the media – headlines.
“Gavin Newsom announces plan to give out free diapers for newborns.”
California becomes first US state to offer free diapers
However, nowhere does the governor explain why $20 million in taxpayer funds are needed by Baby2Baby when they clearly already have quite a system set up to provide diapers.
Mario Nawfal posted this to X Saturday:
California Governor Gavin Newsom dropped the diaper contract Friday night. That’s the classic move. Reporters have clocked off, nobody’s watching, and the story dies over the weekend. The $6.2 million deal went to Baby2Baby, a nonprofit whose CEO sits on the board of a charity started by Newsom’s wife. State records say it was non-competitively bid, so nobody else got to make an offer or undercut the price. It’s already been extended by another $12.5 million. Where the cash goes: $3.89 million on diapers, $750,000 shipping, $610,000 warehousing, $917,000 on 12 employees. Republicans are asking why the state needs a middleman at all when California or the hospitals could just buy the diapers themselves. Watchdogs want a full audit of how Baby2Baby got picked.
🇺🇸 California Governor Gavin Newsom dropped the diaper contract Friday night.
That's the classic move. Reporters have clocked off, nobody's watching, and the story dies over the weekend.
The $6.2 million deal went to Baby2Baby, a nonprofit whose CEO sits on the board of a… pic.twitter.com/7grJ2Mucbc
— Mario Nawfal (@MarioNawfal) July 18, 2026
A California native and Navy mom, Katy lives in Sacramento, CA.
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August 12, 2025
from $6m to $20mil? Hopefully, the Newsoms just lengthened their prison sentence as I am sure this shady behavior is exactly the type of thing the Bidens started investigating!
The over 1.5 million tax-exempt nonprofit organizations (NPOs) established in the mid 20th century in the U.S. and western Europe have often become subversive, fraudulent and criminal actors. Wielding over $6 trillion dollars in assets, NPOs have prospered in the “charitable charade” of suicidal-empathy scams in government problems like immigration, healthcare, environmental, national security and homelessness. They also play and pay in politics that is prohibited in IRS Code Section 501(c). Stop them!
I’m sure Gavin has used half of them himself! The other half he’s taken for his campaign money
Who needs parents when children have the welfare state?
Of course, using an NGO allows more graft and corruption.
His partner/ wife is very happy.
That’s gonna buy a lot of dolls for boys
Notice how NOTHING, after all the harm Gavin and the Wife have done, not least stealing from CA taxpayers and destroying their state and often their lives, causes any sort of shame or remorse in them but only seems to whet their appetite for more and more and more sleazy con games and thievery of taxpaying citizens. Gavin is a not-very-imaginative con artist and a smug political criminal but so is the wife too.
Have they had enough with this latest non-profit theft, invoking BABIES for God’s sake and using the usual fakery and minor celebrity names strewn throughout, that in their tiny tasteless brains legitimizes whatever newest project they throw out there? No, of course they haven’t had enough and they never will. And, by the way, can’t they even remember that just last week or yesterday they were encouraging these same parental diaper recipients to ABORT those babies? You know, to support THAT money-making enterprise, for themselves and Planned Parenthood and everyone’s political future. Or if this the kind of who-cares freebie product that once received will then only show up at swap meets for sale.
YEECCCHHH. It’s disgusting, isn’t it. Really, really, REALLY disgusting.
I’m starting to think only ill-fitting orange jumpsuits and bad haircuts will humble them, which ironically would help them, if you stop and think about it. Hope we see it soon, whatever the result.