While the Globe has already pointed out the ads many faults, as well as the response from Californian leaders, the response from those in Florida was not immediately reported on.
While many prominent Florida lawmakers, such as Governor Ron DeSantis, State Assembly Speaker Chris Sprowls (R), and State Senate Majority Leader Debbie Mayfield (R) have yet to directly respond to the ad, others have given either negative or dismissive actions against it. Some under Governor DeSantis responded quickly, as did Florida Department of Health Press Secretary Jeremy Redfern who gave a simple response of showing several homeless encampments in California and saying “Shouldn’t you be worried about California?”
Shouldn’t you be worried about California? pic.twitter.com/etzKfZ9OQs
— Jeremy Redfern (@JeremyRedfernFL) July 3, 2022
Others, such as DeSantis campaign spokesman Dave Abrams, pointed out the negatives in California, noting “Gavin Newsom might as well light a pile of cash on fire. Pass the popcorn for his desperate attempt to win back the California refugees who fled the hellhole he created in his state to come to Florida.”
Still other lawmakers in Florida also got into attacking and mocking the ad on Monday.
“When I showed it to the Assemblywoman, she just laughed at it, said it reminded her of an SNL parody ad or one of those fake ads they show on Adult Swim, then continued on with the party,” said an anonymous staffer to a Florida Assemblywoman on Monday to the Globe. “Later, during the party, she asked for me to pull it up when some of her close friends came, and these are big name donors in Florida. They just looked confused, with one of them saying ‘What the hell is wrong with him?’. Nobody took him seriously.”
Another staffer, this time to a state Senator, also gave a reaction.
“He started going over, point by point, what Newsom was getting wrong,” explained Jose, a staffer to a Florida Senator, on Monday. “No anger, no laughing. Just cold, hard facts retorting each one.”
Florida residents also give negative reaction
Florida residents also responded largely negatively to the ad. Suzanne Hopkins, a researcher and polling company manager, told the Globe Monday afternoon what initial reactions were to the video from Floridians.
“It’s been mostly negative so far,” said Hopkins. “The data is still incomplete, but a lot of viewers have been calling the ad ‘patronizing’, ‘wrong’, ‘disingenuous’, ‘out of touch’, and, perhaps most bluntly ‘bad’. Three people actually called him a ‘Star Wars villain’ from his tone.”
“We’ve had around 250 responses recorded so far. A big thing, said by over half of respondents so far, was about the homeless issue. Many pointed out how it is not nearly as bad in Florida. Taxes were also big, as well as wildfire concerns and other major California issues that the ad didn’t go into.”
“There were not many positive remarks either. We got some who said they were Democratic or Moderate talking about how he seemed genuine, but wished he would have gone about it better. You know, admit the faults in California, before launching into Florida. Some were very receptive to the stripping of certain rights in the state too.”
“Most most have been very much against it. I don’t know who green-lit this, but whoever did seriously needs to consider giving back their degrees in advertising or political science, because this is not how you do an ad like this. First off, an opposing Governor from another state doing this? In an election year no less? Doesn’t look great. Plus getting across the message was flat wrong. This is textbook on how to NOT make an ad, especially if it is being used as many speculate as a jumping off point for 2024 or 2028. Any political consultant who knows what they are doing would have said to not do this or would have made some big edits here.”
“Going with the vast majority of Floridians here, what the heck was he thinking with this?”
As of Monday afternoon, many Floridian lawmakers have yet to give direct responses to the ad.